NO LICENCE TO PRINT MONEY
THE ECONOMICS OF ECOMMERCE ARE BROKEN.
Despite the promises of lower operating costs and instant, global market reach, the hard truth for many online businesses is that the high cost to serve their online customers leaves their ecommerce channel delivering little or no value.
The unspoken causes of these costs are nonetheless well known: initial and ongoing plaform development and licence costs; competitive online advertising; high or unpredictable fulfilment costs; or the constant struggle and expense to retain a high-performing digital team.
Faced with the danger of being overtaken by their competitors, or even going out of business, if online Retailers want to survive in the fast-evolving marketplace, it's time for someone to bring these questions out into the open, to think differently, to challenge their partners, management and other business stakeholders and transform the economics of their ecommerce channel. But how?
A BIT OF HOMEWORK Calculate your Ecommerce Total Cost of Ownership
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Why not download our Ecommerce Total Cost of Ownership calculator to get a clear picture of what your current ecommerce solution and operations are really costing you – the answer might surprise you...
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