Mission: Simple online access to a huge range of office supplies delivered with awesome service.
Disjointed & Uncoordinated Customer Offering
After securing the distribution of a huge diversity of product ranges, Mega struggled with how to correctly engage and serve their disparate B2B and B2C markets, and wound up with more than 7 distinct and unconnected online stores. This increased overhead costs and reduced the business’ effectiveness because of the multiplication of administrative and marketing activities, but also because the variety of technologies used meant that no centralisation of inventory, customer and purchase data was possible.
Market Consolidation. Done Better.
RANDEM analysed and drew up the key market segments that were the most profitable for Mega and set about designing and building a new online store that simultaneously answered the core needs of these segments from the ground up on BigCommerce, a best-in-class SaaS ecommerce platform that helps online businesses grow faster. We then built a deep custom integration between the ecommerce platform and Mega's ERP in order to keep important product, customer and order data synchronised, and progressively migrated the key historical data from the legacy platforms to the new store. Finally, we integrated the new store with the class-leading marketing automation platform and built out detailed customer segmentation, engagement and marketing strategies tailored to each disparate market ready for RANDEM Managed Services to execute.
Multiple Markets – One Business
Mega is still equipped with the tools and resources to market and sell its extensive product range in a highly targeted manner, but with market segmentation now more flexible and informed by customers' behaviour, the new opportunities for cross and upselling have brought significant improvements to top-line sales.
What does Mega Office Supplies say?
"Working with RANDEM has been the catalyst behind a major transition in my business and we have a great future ahead of us."
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