A BRIDGE TOO FAR
GOING DIRECT TO CONSUMER IS NOT EASY.
Foreign brands and counterfeit manufacturers have increasing access to the mindshare of your consumers, while global online retailers and unstoppable marketplaces take an ever tighter grip on their shopping experience and wallets. Businesses without a direct interface to their consumers today risk declining market share and an erosion of their margins to more powerful or agile players in the value chain.
Fortunately, with consumer's appetite for change accelerating, the opportunities for growth and expansion are just as compelling.
So why don't they act?
While the reasons commonly given include wishing to avoid conflict with their distributors, or the inevitable logistics headache of going direct to consumer; the two that always come up are: The prohibitive cost of entry, including the technology and additional personnel; and the business' lack of experience and understanding of what it takes to successfully run and grow a customer facing business. In short, they are simply missing the right partner for the job
A BIT OF HOMEWORK Calculate an Indicative Customer Cost of Acquisition
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Why not download our Indicative Customer Cost of Acquisition calculator to get a quick idea of how much it might cost you to acquire online customers for your new channel – do the economics work?
Want to see how RANDEM could help build a bridge directly to your consumers?GET IN TOUCH
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