Building a Bridge Directly to Consumers

Direct to Consumer channels that are not only Easy, but Cost Effective

A BRIDGE TOO FAR

GOING DIRECT TO CONSUMER IS NOT EASY.

Foreign brands and counterfeit manufacturers have increasing access to the mindshare of your consumers, while global online retailers and unstoppable marketplaces take an ever tighter grip on their shopping experience and wallets. Businesses without a direct interface to their consumers today risk declining market share and an erosion of their margins to more powerful or agile players in the value chain.

Fortunately, with consumer's appetite for change accelerating, the opportunities for growth and expansion are just as compelling.

So why don't they act?

While the reasons commonly given include wishing to avoid conflict with their distributors, or the inevitable logistics headache of going direct to consumer; the two that always come up are: The prohibitive cost of entry, including the technology and additional personnel; and the business' lack of experience and understanding of what it takes to successfully run and grow a customer facing business. In short, they are simply missing the right partner for the job

A BIT OF HOMEWORK Calculate an Indicative Customer Cost of Acquisition

Got a Google account?
Got Excel?
Why not download our Indicative Customer Cost of Acquisition calculator to get a quick idea of how much it might cost you to acquire online customers for your new channel – do the economics work?

WHAT IF?

You could build a Direct to Consumer Channel for:

50% LESS COST

AND

30% LESS TIME

HELLO THERE CONSUMERS!

RANDEM Commerce Can Deliver a Full End-to-End Managed D2C Channel for Less Than You Think

RANDEM's customer experience consulting services can identify what matters to your target consumers and ensure that their end-to-end experience in dealing with your brand is designed to maximise acquisition and retention while minimising cost-to-serve for greater value.

RANDEM's partnership with leading SaaS technology providers and our specialised and distributed ecommerce project talent pool allows us to deliver enterprise-grade digital commerce solutions that cost less to build and less to keep running - up to 50% less than comparable solutions.

RANDEM's advanced and flexible service delivery centres enable us to manage many aspects of day-to-day ecommerce operations on an ongoing basis, including site administraton, digital marketing and front-line customer service - at less than a third of the cost of engaging local staff.

Want to see how RANDEM could help build a bridge directly to your consumers?

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